Webflow vs. WordPress

Webflow vs. WordPress: Which is better?

Webflow vs. WordPress
Ease of Design

WordPress is THE behemoth of the internet marketing and website building world.

With over 37 percent of all websites built on this platform, one can say for sure that it’s the leading website building platform.

Business owners are flocking towards this platform to gain online visibility and expand their reach. While WordPress is the indomitable king of website builders, it’s not alone in delivering excellent services.

Over the years, new services have begun competing with it in terms of simplicity and features offered.

One such competitor is Webflow. While most other competitors lack several WordPress-exclusive features, Webflow’s repertoire is quite impressive in itself. Not only does it allow users to build quality websites, but affords them a greater degree of customization and personalization.

However, how does it stack up against the beast that is WordPress? Let’s take a closer look in this Webflow vs. WordPress Comparison.

Webflow vs. WordPress

Webflow Vs. WordPress – How Are They Different?

Both Webflow vs. WordPress are website builders with much in common, but they diverge at several points, here are the highlights:

The Builder

With WordPress, you’ll usually choose a theme and be confined to the boundaries of customisation that the theme allows. WordPress doesn’t allow you to freely build pages from the ground up unless you opt for plugins.

This is not the case with Webflow which gives you total customisation independence, with a comprehensive design interface that’s more like a photoshop canvas than a website builder.

Webflow Builder

The Webflow builder is a simple drag-and-drop system with a vast array of customisable options. The only way you’re competing with this in WordPress is by using a third party builder which can lead to various issues down the line.

My pick: Webflow

The Code

WordPress codes can quickly become cluttered as you rack up your plugin count. Often, to get the customisation you desire, you’ll need a good few of them too.

This can lead to clashes and compatibility issues that result in messy inefficient code structure. What’s more, WordPress isn’t natively a page builder, meaning you’ll need a third-party plugin that allows you to build pages.

This can often end up bulking up the code and decreasing the websites speed and responsiveness.

Clean Code

Webflow has a large emphasis on fast, efficient, and clean code. Lending itself well for a positive user experience a small boost for search engine rankings.

My pick: Webflow


WordPress is a free CMS if you opt for the WordPress.org version, which I would highly recommend over wordpress.com, you only have to pay for the hosting.

Webflow, on the other hand, can be comparatively expensive if you opt for a high-end tier. This won’t be necessary for most, but either way, it’s not a free platform. That being said, you are paying for top-of-class features and various luxuries.

That being said, as long as you’re using the wordpress.org version of WordPress, you can’t really compete with free can you?

My pick: WordPress

WordPress – Features, Pros & Cons

As of yet, WordPress is unrivalled in its monopoly over the website building world and the impact it has created is unparalleled.

Since it’s open-source software, it is constantly updated and improved to suit the needs of the audience. Blogs, e-commerce stores, online portfolios, company websites, and so on, you can get them all on WordPress.

Wordpress backend

Let’s analyse first what makes WordPress so popular and then we’ll proceed on how Webflow is working towards making a dent in its overwhelming market share.


Here are some of the key features that WordPress offers:

  • It offers customizable ready-built designs, just select a theme and add your own little touches
  • You can use all SEO tricks on a WordPress website with a plethora of plugins to help
  • The sites do well on mobile phones too with highly responsive theme offerings
  • A dedicated mobile application allows you to manage your websites remotely
  • The websites have a superior performance and security protocol
  • You can easily add content and manage media files
  • The builder is not hard to learn (although mastery is a bit tough)
  • WordPress uses plugins to add features to your site and at present, has over 54,000 of those

Building A Website With WordPress

WordPress offers an array of themes, both free and paid, that you can use as templates for building your website. You can add features via plugins, of which a myriad are available.

 If you don’t fancy one of the default themes available on WordPress, you can always choose premium options from other platforms like Themeforest.


If you choose to use a theme, half of your work will have been already done for you and all you’ll have to do would be to adjust the pre-existing elements.

However, if you want a completely personalized website, you’ll have to pull up your sleeves and dig into some hardcore coding. Or, you can hire an expert on a freelance marketplace like Fiverr to get the job done for you.

It’s hard to really look past WordPress when it comes to ease of use. For beginners, you really can’t go wrong and it’d be a pleasant first experience in the website building world.

Content Management & E-commerce

Once your website is up and running, the rest is simple. You can add content with ease or set up an online e-commerce store without any hassle.

To add content, just use the dashboard to create a draft, add some images, and hit publish to add it to your page. The block editor is very easy to use.

Wordpress post

There’s no limitations on the size of site you can build with WordPress. This means that your website will be just the way you want it to be, and you won’t have to coop up swaths of data on a limited number of pages.

However, setting up pages involves certain SEO related techniques and you’ll likely need plugins or possibly even an expert to get the best results for you.

You can also add several authors to your blog or website for constant content additions. The additional authors may either have the permission to publish the content directly or submit for your consideration after which may or may not decide to publish it.

The whole process is surprisingly simple yet highly effective, especially in terms of SEO if you know your way around keywords.

Similarly, you can set up an e-commerce store via the exclusive WooCommerce plugin which accounts for around 28 percent of all online stores active on the internet.

The best part of this plugin is that it is completely free, has a plethora of expansion features, and can be used to maximize your business. You can even employ funnel marketing strategies with WooCommerce to attract prospective clients towards buying your product.

Likes & Dislikes Of WordPress

There’s much to be liked about WordPress but some limitations can leave the user wanting for more, let’s analyse both aspects:


  • It’s free (save for some premium features) and we can’t stress this enough. You only have to pay for the hosting of your website once it’s up and ready.
  • The customisation is impressive on some themes, with a multitude of plugins to help make it your own.
  • You can use as many plugins as you want to customize your website.
  • You don’t have to know how to code to make a website. However, some aspects can only be unleashed via coding,
  • Most tools and online services are compatible with WordPress.
  • WordPress has a huge community with it’s dominant share of the market, meaning it’s never hard to get help.
  • The websites are SEO friendly, work well on mobiles, and are very secure.


  • If you want a fully custom website, you will have to code every aspect from scratch. Some WordPress themes will leave a lot to be desired.
  • Not all themes and plugins are free, some have to be paid for.
  • It’s not uncommon to run into themes and plugins that clash with eachother
  • Many WordPress themes and layouts lack any intuition and often give a feel of duplication.
  • You have to do the maintenance yourself.

Webflow – Is Webflow Better Than WordPress?

Webflow is a highly customizable cloud-based website builder for developing websites without any coding or having to hire a professional.

It is far more customisable than any other competing software in the market, yet perfectly incorporates all modern website-building features in it.

It has gained popularity because of its top-of-class features and ease of use. Forget about hiring an expert to set up your website for you, with Webflow, you can take complete control.

Since this builder does not require any coding skills to be operated, it has gained unprecedented fame in the past few years.


Here are the highlights of what Webflow has to offer:

  • Drag and drop to create webpages
  • Intuitive editing features
  • Can directly use CMS data
  • Can create an e-Commerce site
  • Pages are very responsive
  • They are compatible with Flexbox and reusable CSS classes
  • Font and element adjustment is allowed at all levels
  • Color adjustments allowed
  • You can post content directly on the website
  • Features SSL and ISO 27018
  • You can use the code editor if you want to
  • All marketing tools included
  • You can create animations
  • You can download and share the code

Creating A Website With Webflow

This is one of the aspects of Webflow where it emerges as the clear winner. Why? It’s just so simple.

You don’t have to code but you do get complete control over every aspect of the customization. You can choose any font you like, adjust the size, placement, and everything else.

They’ve somehow managed to strike a good balance between ease of use and offering a multitude of customisation options.

You may even create colour gradients and opt for shades that best suit you instead of having to use the pre-set variants. This is what true customisation is called.

In other words, you don’t have to stick with a template and instead customise every aspect to your liking but without having to write a meticulous web of codes.

You can also use the handy drag and drop option to introduce elements to your webpage and then adjust their placement to your liking. It’s a very seamless process and doesn’t come with the bloat you get in other website builders.

This makes it much easier than the conventional approach. Moreover, you can either publish your website directly or download the code and share it with someone to get a second opinion before doing so.

The result? The ability to create unique, light, professional looking designs with ease.

Creating Interactions & Animations

You can explore and use a plethora of interactions and animations for your website, without even writing a single line of code.

These animations may play when the user scrolls down your website, perhaps the parts of an animation assemble once the visitor reaches a certain point.

Similarly, you can create click to reveal animations, which have a pretty obvious function. You can find around twenty pre-built animations on the platform, ready for use.

All you have to do is to choose one, customise according to your needs, and then use it on your page. It will add a new level of interact-ability to your website, not possible otherwise.

Content Management & E-Commerce

Content management on Webflow is much like that on WordPress, only simpler. You can add new content on any page and publish it instantly on the internet. Similarly, setting up an e-commerce store is no hassle either.

Webflow CMS

The only problem is that WooCommerce has dominated e-commerce for years now and it will take some time for Webflow to catch up with it.

What’s Good About Webflow?

Let’s have a look at Webflow’s strengths and shortfalls:


  • The freedom of creation is unrivalled
  • The drag and drop feature for building web pages is amazing
  • Animations and interactions add a distinctive touch to the website
  • You can create SEO friendly websites on Webflow, much like WordPress
  • You can edit pages directly, instead of going to an editor option
  • Hosting is impressive
  • You can invite experts for their opinions regarding the website
  • Clean code makes webites fast and responsive


  • Lacks features such as some social integrations
  • It isn’t free, WordPress is.
  • The e-commerce functionality is not as famous or successful as WooCommerce

Webflow vs. WordPress Pricing Comparison

WordPress is free. You can create excellent websites and customise them without paying a single penny.

However, you will have to pay for hosting your site, but fret not, in most cases, it is no more than a few dollars per month.

If you are using a premium theme, you will have to make a one-time payment for that too, as well as premium plugins. The price can tot up fast if you’re not careful.

Webflow, on the other hand, is not free, unfortunately. You have to pay for a selected package that also includes hosting and other features as the tier progresses.

The basic plan costs no more than a few dollars but high-end packages can be quite costly. It is worth noting though that the bigger the price, the better the features. You can see the Webflow pricing structure below.

Webflow vs wordpress - pricing

There’s no two ways about it here, WordPress is the more cost effective option. That being said, with Webflow, you get what you pay for and, depending on your goals, might be the best option.

Webflow vs. WordPress – The Bottom Line

When it comes to Webflow vs. WordPress, Webflow gives you a world more freedom to design and create to your hearts content. It offers a greater degree of customisation without having to write hundreds of code lines.

All in all, if you’re a designer, you’re definitely missing out if you’re not getting involved with Webflow. The level of customisation and detail is unrivalled, and it’s the perfect platform to build something bespoke and unique for anyone with that creative gene.

This being said, I cannot ignore that WordPress is free and open-source, and it has been active in the e-commerce section for quite a while. If you want to establish an e-commerce store, the latter would be a better choice due to its popularity.

Overall, although admittedly this site is built on WordPress, I’ve dabbled with Webflow for some projects recently and recommend it highly. It’s free to give it a try and build out a website, you’ll only have to pay when you want it to go live. Go to the Webflow website to get started.

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