Squarespace Landing Pages

Squarespace Landing Pages: What’s Good About Them?

Squarespace
Unique Templates?
Yes
Easy To Use?
Yes
Integration
Limited
Drag-And-Drop?
Yes
Speed?
Great
Support?
Good
Free?
No
Price
From $12/mo

Landing pages are, in many ways, the most important component of a website. At least where functionality is concerned.

We’ve all been drawn in by them at some point. Mesmerised, we blindly make impulse purchases on a whim buying things we never got round to using.

These are the first things that the visitors will see, and they can be powerful tools for those who are looking to establish an online identity or advertise their products.

Regardless of how you intend to use them, landing pages have become a must-have internet marketing tool for pretty much any type of website, from online stores to personal blogs and small businesses.

This having been said, creating a webpage from scratch is no easy feat, especially for those who don’t have the programming and web design skills to do it, this is where Squarespace landing pages come in.

Squarespace Landing Page

Most individuals who want to start a website have traditionally contracted freelance web designers to take care of the technical aspect while they focused on the content.

However, the online building tools that have appeared in the last decade have made website creation much more accessible. It is now possible to create an entire website, from scratch, without having to write a single line of code.

Of all these platforms, Squarespace is one of the most popular and widely used.  This is partly because it’s one of the oldest platforms of its type, but also due its many tools.

So what’s so great about Squarespace landing pages?

What Should a Landing Page Look Like?

Before looking at what the advantages of Squarespace are, let’s analyse what the end result should look like when designing a landing page.

A landing page is the first thing that visitors see. It is a standalone page that is designed to serve marketing purposes or to advertise various campaigns. Furthermore, they are CTA’s or ‘Call to Action’.

This means that a landing page must have a clear visual style and an efficient structure. Chaotic pages will not lead the visitors’ attention to what’s important, the brand/product.

From a structural point of view, a landing page shouldn’t be as generic as the homepage of a website. The information included in it should be highly targeted and placed in an extremely visible area.

In other words, creating the landing page requires a large degree of customisation and sales know-how.

We’ve all come across, and probably fallen victim to, a highly targeted and converting sales pitch landing page. You know, the kind of ones that could sell sand in a desert!

Landing page offer

So what goes into making them?

Here are a few landing page types to consider:

  • Click-through Landing Pages – Some of the simplest around, these landing pages inform visitors about campaigns, discounts, or new products;
  • Lead-generating Landing Pages – These are designed specifically to convert visitors from the website’s target audience into sales leads;
  • Explanation Landing Pages – These long-form pages contain large amounts of data that will spark the visitor’s interest;
  • Product Advertising Landing Pages – A good way to introduce new products to your audience;

Again, each of these requires a large degree of customisation to effectively reach your audience. This is where online website builders such as Squarespace come into play.

What Are The Main Advantages of Building Landing Pages on Squarespace?

When it comes to building a splash page or a whole website, Squarespace is one of the best tools out there.

Many web designers will gladly create any type of online publication. However, these specialists often charge outrageous amounts of money and the work that they do isn’t always great or reliable.

On the other hand, Squarespace is easy to use, and it doesn’t require any type of technical training other than the ability to use a computer.

Building a website or a landing page is no longer as much matter of knowing how to code, as it is of design.

Squarespace Design

However, Squarespace offers a lot more advantages than this. Here is what you need to know:

  • No training required and no coding – Building a splash page on Squarespace is a matter of deciding where you want to move certain pre-built page elements. Coding is not a requirement.
  • Highly versatile – The online service can be used to create virtually any type of page or site. From digital stores to blogs, and company websites;
  • Intuitive builder – Squarespace offers a web design wizard that will guide users through the entire creation process and teach beginners everything that they need to know, as they go;
  • Additional services included – The builder was primarily meant to facilitate the creation of websites. However, the platform also offers a great logo creator and the ability to set up a custom domain;
  • Responsive web design – All the websites and Squarespace landing pages also come with a responsive mobile version that will look great on smaller screens.

It’s also worth mentioning that Squarespace offers a 14-day free trial that gives users access to all the features of the platform.

I’ve used this period to learn how to use the tools and have a general dabble on a few quick projects. Others may find that 14 days is more than enough time to decide if the builder is good enough to create their perfect landing page on Squarespace.

Squarespace Landing Page Templates

Squarespace allows users to create their pages from scratch; however, the platform also offers a lot of curated templates to use. These can all be used free of charge and customised to your desire.

Now, I know that most online website builders offer templates; however, Squarespace templates cater to the needs of entrepreneurs and professionals. They are all extremely well-built and are separated into several categories.

When navigating through them, it is easy to find templates that are designed specifically for blogs, online stores, portfolios and companies. There are even pre-built designs for landing pages.

Squarespace Landing Page Templates

If you need a landing page and don’t have a lot of time to think about the overall design, one of the stock templates will work nicely. Furthermore, each of them can be modified afterwards, making it easy to customise it over time.

As website builder templates go, I feel like Squarespace landing page templates are some of the most professional designs you can get. They have a real upper-class feel and they look unique.

This can be invaluable if you want to run multiple campaigns over the course of the year and don’t want to hire a professional to make the changes each time.

The templates are great, but where Squarespace shines is the freedom that it gives users when it comes to customisation.

You can make changes by dragging and dropping the various page elements from one spot to another. Furthermore, you can add elements in the same way, and there’s a wide selection of customisable components to choose from.

Squarespace Landing Page Examples

Let’s take a look at a couple of popular landing pages built on Squarespace for example:

UberEats:

UberEats is a great example of a landing page because It shows just how minimalist you can be to get results. It also shows the strength of the brand and reputation.

UberEats Landing Page

There’s very little to the UberEats landing page other than a strong Call to Action that entices users to start looking at options. We all know, once you start browsing, it’s game over!

PeterMcKinnon:

This is an interesting example of using a Squarespace landing page. It’s not a traditional landing page in the sense that it’s not directly promoting any offer or trying to sell you anything.

Peter McKinnon Landing Page

Instead, it’s just a minimalist design that gives you nowhere to go other than clicking into one of the sales funnels. You’re not even able to scroll on the page!

It’s simple, but it reaffirms the effectiveness of landing pages.

Squarespace Is Great For Those Who Have No Programming Knowledge

Squarespace was created specifically for individuals who don’t have a lot of technical skills.

Creating a webpage is more a matter of design than of coding. The creation wizard is easy to use and will guide you through the entire design process. Furthermore, all the elements have clear explanations.

The interface of the page designer offered by Squarespace is intuitive. It has been adjusted to use gestures and commands that are already commonly used on Windows or Mac.

In other words, first-time users will not have to actively learn anything new. Other than where various options and features are located, anyway.

Building a Squarespace landing page is considerably easier when each element can be resized, copied, pasted, or moved from one place to another.

If you want an element that’s not included in one of the templates, the platform makes it easy to create it from scratch and to add it to the landing page.

It is also worth mentioning that Squarespace scales up great. The same operations that are needed to create a single page can also be used to design an entire website.

This also applies to the process of creating a website from the ground up. If none of the templates suit your needs, you can choose to create a blank website and to fill it with stock elements that are used in templates, or to create new ones.

Design a Single Page or an Entire Website With Squarespace

Squarespace is flexible when it comes to usability. You can use the platform to create a landing page or an entire website.

Furthermore, the high customisation of the templates makes it great for those who lack the programming skills to code their website or the finances to pay a professional.

Creating a website or integrating a new page into an existing website is not difficult and can be done in a couple of minutes.

Squarespace Features

Those who like the service and want to use it regularly will even be able to link multiple websites. Suppose an entrepreneur has recently created a new company and wants to sell products online.

It’s possible to create a company website, a great landing page, and a separate forum and link them together. This functionality is made possible by the tools offered by Squarespace. Not to mention, the platforms tech support teams fix any issues that may arise.

Squarespace Cost

Even in today’s age, when there are programmers and web designers all around us, having someone create a website can cost you a lot of money. For large companies, this may not be an issue; however, for the small guy who just started a business and has limited funds, it can be extremely limiting.

In comes Squarespace, a platform that lets you be your own designer, engineer, and tester. The builder’s great for those who don’t have money at their disposal but know how their landing page should look.

Designing the page is free, with the 14-day trial option, after which a subscription is required to maintain it.

When I first heard about the subscription, I started slowly backing away from the builder. However, then I made a few important realisations;

First of all, Squarespace takes care of everything from back-end optimisation to security issues. Furthermore, you get all the SEO tools that you could ever need. As well as that, access to a large support team that will fix any issues that might occur.

In other words, Squarespace doesn’t charge for designing a website, but for everything required to maintain it, as well. The best part about this is that the total cost is considerably lower than that of a web designer.

In the long run, creating even a landing page with Squarespace will help you save money. Especially if you already have a website built using the platform’s tools.

Squarespace Pricing

All the tools and human resources that you might need to ensure that a web page or website works properly are included in the subscription. In addition, Squarespace is no more expensive than competitors such as Wix or Weebly.

Key Takeaways on Squarespace Landing Pages

Ok, so let’s summarise. Squarespace has been around for a long time and has proven its worth. However, this is not what makes it one of the best online website builders out there. The platform offers:

  • Great page customisation;
  • Additional tools for SEO and mobile compatibility;
  • Tech support teams;
  • A large number of creative templates to choose from;
  • Low-cost domains;
  • Ease of use;

I’ve been building landing pages on Squarespace for a few projects now and have never encountered an issue that their tools or teams couldn’t fix. While there are other options, such as WIX and WordPress, none of them offer the same quality of the design as Squarespace.

I’m sure that those who want a high-quality landing page that will reach out to visitors will appreciate the crisp and clean designs offered by Squarespace.

Building something as important as a landing page has never been easier and cheaper. The best part is that the platform will take care of all the technical stuff that you don’t want to worry about.

I’d highly recommend at least starting the 14-day free trial and giving it a try. You’ve nothing to lose and plenty to gain with great, professional-looking designs and best-in-class features.

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